This month's advertising age is loaded with insights into the changing face of mobile advertising and why it's poised to become bigger than ever, even outpacing TV and print advertising. Abbey Klaassen sat down with Google's Sumit Agarwal (Mobile Product Manager) for this fascinating interview about this emerging market. You can read it here. The interesting question for consumers will be how much advertising will they tolerate on their mobile devices, and in what form will it be most effective? (text based, audio, video?) What do you think? -end-9/30/08
Mobile is the new PC: Google Eyes Mobile Ad Profits
This month's advertising age is loaded with insights into the changing face of mobile advertising and why it's poised to become bigger than ever, even outpacing TV and print advertising. Abbey Klaassen sat down with Google's Sumit Agarwal (Mobile Product Manager) for this fascinating interview about this emerging market. You can read it here. The interesting question for consumers will be how much advertising will they tolerate on their mobile devices, and in what form will it be most effective? (text based, audio, video?) What do you think? -end-
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